MKT501 - Marketing Management
SOLVED QUIZ
By:
YASIR QURESHI
( Administrator of this Blog )
1 Personal interviews conducted in shopping malls are known as:
1. Mall interviews
2. Mall intercept interviews
3. Brief interviews
4. None of the given options
2. WATS lines provided by long distance telephone service at fixed rates. In this regard, WATS is the abbreviation of:
1. West Africa Theological Seminary
2. Washtenaw Area Transportation Study
3. Wide Area Telecommunications Service
4. World Air Transport Statistics
3. A list of questions which is handed over to the respondent, who reads the questions and records the answers himself is known as the:
1. Interview schedule
2. Questionnaire
3. Interview guide
4. All of the given options
4. One of the most critical stages in the survey research process is:
1. Research design
2. Questionnaire design
3. Interview design
4. Survey design
5 Question that consists of two or more questions joined together is called
1. Double barreled question
2. General question
3. Accurate question
4. Confusing question
6. The number of questionnaires returned or completed divided by the total number of eligible people who were contacted or asked to participate in the survey is called the:
1. Response rate
2. Participation rate
3. Inflation rate
4. None of the given options
7. To obtain the freest opinion of the respondent, when we ask general question before a specific question then this procedure is called as the:
1. Research technique
2. Qualitative technique
3. Funnel technique
4. Quantitative technique
8. A small scale trial run of a particular component is known as:
1. Pilot testing
2. Pre-testing
3. Lab experiments
4. Both A & B
9. Field testing of the questionnaire shows that:
1. Respondents are willing to co-operate
2. Respondents are not willing to co-operate
3. Respondents do not like any participation
4. All of the given options
10. Service evaluation of hotels and restaurants can be done by the:
1. Self-administered questionnaires
2. Office assistant
3. Manager
4. None of the given options
AN OTHER QUIZES
Question # 1 of 15 ( Start time: 04:37:36 PM)
Which of the following is the task of selecting an overall company strategy for long-run survival and growth?
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning
Question # 2 of 15 ( Start time: 04:38:28 PM)
Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform
Question # 3 of 15 ( Start time: 04:39:07 PM)
Which one of the following BEST describes the human need?
Select correct option:
Food
French-fries
Burger
Pizza
Question # 4 of 15 ( Start time: 04:39:48 PM)
Which of the following gives the exact position of a company’s product with respect to market?
Market analysis
Consumer analysis
Macro analysis
Micro analysis
Question # 5 of 15 ( Start time: 04:40:27 PM)
Identify which of the following is an aggressive strategy.
Intensification
Diversification
Harvesting
Vertical integration
Question # 6 of 15 ( Start time: 04:41:04 PM )
All of the following are the examples of controllable factors EXCEPT:
Line of business
Corporate culture
Overall objectives of organizations
Competition in the market
Question # 7 of 15 ( Start time: 04:42:35 PM )
Total Marks: 1
Which of the following aggressive strategy is without direction?
Reactor
Analyzer
Defender
Prospector
Question # 8 of 15 ( Start time: 04:43:38 PM)
When any customer does not fully likes the product or talks in favor of the product, it is known as:
Bad – mouth
Word of mouth
Bad impression
Unfavorable products
Question # 9 of 15 ( Start time: 04:44:16 PM)
Which of the following BEST describes the definition of marketing mix?
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Question # 10 of 15 ( Start time: 04:44:55 PM)
Identify the strategy that deals with the rate of new product development.
Select correct option:
Vertical integration
Horizontal integration
Innovation strategy
Aggressiveness strategy
Question # 11 of 15 ( Start time: 04:45:33 PM)
Which of the following BEST describes the consumer’s preference for products that are widely available to them?
Production concept
Marketing concept
Selling concept
Product concept
Question # 12 of 15 ( Start time: 04:46:10 PM)
Aggressive selling is a characteristic of which of the following concept of marketing?
Production concept
Marketing concept
Selling concept
Product concept
Question # 13 of 15 ( Start time: 04:46:58 PM)
Which of the following is NOT a part of financial summary?
Financial requirements
Pro-forma income statement
Margin analysis
Break-even analysis
Question # 14 of 15 ( Start time: 04:47:26 PM)
Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?
Customer complaints database
Exit interviews
Web and telephone information hotlines
Business Analysis
Question # 15 of 15 ( Start time: 04:48:02 PM)
Pictures and specification of product are added in which of the following part of the marketing plan?
Financial summary
Executive summary
Situation analysis
Appendix
Market –oriented firms focus on:
Retailers
Distributors
Customers
Wholesalers
Which of the following is NOT a type of vertical integration?
Unbalanced vertical integration
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
Product
Pricing
Promotion
Distribution
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
Product
Which of the following BEST describes the definition of marketing mix?
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
Which of the following is TRUE about marketing concept?
The customer is always right
Business is about making money
Which of the following is TRUE about marketing concept?
The customer is always right
Which of the following is NOT a force in the macro environment?
Cultural
Political
Economic
Supplier
which of the following 4Ps of marketing mix involves decisions regarding
channels coverage, assortments, locations, inventories or transports?
Product
Price
Place
Promotion
Which one of the following BEST describes the human need?
Food
French-fries
Burger
Pizza
Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?
Experiential innovation
Customer interface
Aggressive selling is a characteristic of which of the following concept of marketing?
Production concept
Marketing concept
Selling concept
Product concept
The decisions regarding bundling of a product are related to?
Product
Price
Price
Distribution
In term of marketing mix, a television show like Tariq Aziz show is an example of ?
Product
Price
Promotion
Place
Pictures and specification of product are added in which of the following part of the marketing plan?
Financial summary
Executive summary
Appendix
Which of the following is NOT a purpose of a marketing plan?
It specifies how resources are to be allocated
It co-ordinates marketing and production activities
It assigns responsibilities, tasks and timing
It assists in management control
The loyalty marketing focuses on establishing long term relationship between?
Company and retailer
Retailer and customer
Retailer and consumer
Company and customer
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